THE FOUR P'S

The Four p’s

The four Ps of marketing, or as they are sometimes called, the marketing mix, are a set of tools used to gain an advantage in the marketplace. A business cannot physically make a customer spend money, but they can set in place the four Ps to help maximize the product’s potential. The four Ps are a combination of price, product, promotion and placement.

In order to maximize a product’s potential, these four variables can be controlled by the company. There are other variables that cannot be controlled by the company, such as employment factors and business competitors, but the four Ps can be controlled to gain a competitive place in the market. Each of the four Ps must be broken down by the company and analyzed before the product is placed on the market. Each of the four Ps is considered just as important as the others. They are interdependent in making a product or company a success.

Each of the four Ps has unique factors to consider. The main consideration associated with the product variable is the actual commodity or service to be sold in return for money. The company needs to consider the quality of the product, its uniqueness in the marketplace and the branding that will be used. Other product decisions include different variations on the product and add-on products available. The packaging of the commodity is another product variable.

my opinion about his article

Mixed with the marketing is can combine price products, promotion place. To maximize these activities a company must have principle must in running marketing mixed this perfectly.

By mega hariani